Q2 2021
Q3 2021
Q4 2021
Q1 2022
Q2 2022
0%
10%
20%
30%
40%
50%
60%
70%
Profiles
Source:
Emplifi data
Date Range:
1 April 2021 - 30 June 2022
Sample:
37,259,497 posts published by 120,062 Instagram profiles.
Profiles have adopted Reels format to their publishing strategies
Brands
Celebrities
Media
Entertainment
Sport
Evolution of Average Instagram Reels Usage