Q2 2021
Q3 2021
Q4 2021
Q1 2022
Q2 2022
0%
20%
40%
60%
80%
100%
Average % of Instagram Posts
Source:
Emplifi data
Date Range:
1 April 2021 - 30 June 2022
Sample:
4,204,222 posts published by 6,277 Instagram profiles of brands. Only profiles that published all post types included.
Share of content types of Brands that published each of the format
Image
Video
Carousel
Reels
Evolution of Instagram Reels Usage