Q2 2021
Q3 2021
Q4 2021
Q1 2022
Q2 2022
0%
20%
40%
60%
80%
100%
Average % of Instagram Posts
Source:
Emplifi data
Date Range:
1 April 2021 - 30 June 2022
Sample:
8,755,273 posts published by 48,977 Instagram profiles of brands.. Profiles with > 0 Reels were excluded.
Tens of thousands of brands still haven't discovered Reels
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Share of Content Type of Brands That Didn't Publish Any Reel